If you’re an SME based in and around Preston, Blackpool and Lancashire and your existing website is more than a couple of years old, your company is sure to benefit from a website refresh by Bouncybee low cost web developers.
Technology, programming and web design standards are rapidly evolving and improving, so web sites soon begin to look dated. You need to view your website as a work in progress to reap the maximum benefit from it. Keeping up with changing web design fashions will help you to stay one step ahead of the competition! As Google prioritises new content, once your website refresh is complete, making regular amendments via the Content Management System (CMS) will help to maintain a high Google ranking for the key search phrases relating to your products and services.
The aim of a website refresh is to enhance the visitor’s experience to increase your chances of turning them into customers! Your updated website should retain your company logo and colours so your brand is still instantly recognisable and consistent with your existing business stationary (business cards, letterheads and “with compliments” slips). Your business will almost certainly have grown, developed and changed since your original website was uploaded though. A website refresh is an opportunity to update all the information so it is current, fresh and relevant. Irritating potential clients by giving
out of date details will reduce their confidence in your company, possibly causing you to miss out on their custom. To better the user’s experience, issues to consider include; what is the main reason people visit your site?, does the organisation, layout and presentation make it simple to locate the key information?, would streamlining the content make life easier for the visitor?, would a lighter tone make your website more inspiring and engaging?, are any of the pages slow to load leaving user’s frustrated and giving them the opportunity to click away to competitor’s sites? Offering greater functionality and
interactivity as part of your budget website refresh by adding an enquiry form, order form, blog or Email newsletter sign up option are all likely to boost sales significantly!
Re-invigorating your website is a highly cost effective approach to increasing enquiries which you can convert into sales. Make a small investment with Bouncybee budget web designers today for big results tomorrow…! As your business continues to successfully expand, Bouncybee low cost web designers will be happy to completely redesign your website to reflect your changing business needs.